Persuasive Science: Beauty is in the details.

We are always negotiating. The degree to which we are able to convince others of something shapes and determines a lot of our life decisions. In business, negotiation reaches another level. When you are trying to attract customers and make a sale what are the best methods to be persuasive? I found this website with a summary of Noah Goldstein’s, Steve Martin’s and Robert Cialdini’s Yes! 50 Scientifically Proven Ways to be Persuasive. The book uses research in psychology as a tool to improve your marketing efforts. Amazing how details count, plan ahead, sometimes a small action can be the tipping point for your business growth. Here are some of the coolest in my opinion:

#9 – A small gift makes people want to reciprocate. People who received a small no-strings-attached gift from a stranger were twice as likely to buy raffle tickets from him than those who were just pitched on raffle tickets.

I’ve seen this used a million times by online marketers. It’s the famous free giveaway method. Offer a free downloadable ebook or course to your visitors. Ask them for their email, send the “free item” by email and a few days later some follow ups with products you might be selling.

# 22 – How to impress a potential customer with credentials without being labeled as a show-off? Public speakers have someone else introduce them, a real estate company made a slight improvements to their phone service by directing people to “Jane, who has 10 years of experience with houses in upper price range”, and physicians display their diplomas on the walls.

This can be used in online support, adding a few credentials to your representative can certainly improve the perception of your brand and service.

I could comment on several of these, I’ll just leave the link here. I recommend bookmarking it for whenever you are about to start writing a sales letter or launching a new marketing campaign.

Click here to visit: Yes! 50 Scientifically Proven Ways to Ber Persuasive.

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